The 1 star review on Google, Facebook, Yelp... it happens to every business at some point. These are the actions you'll take when you get a 1 star review:
- "Plead you case" with the reviewer offline. If you know who the reviewer is and have a way to contact the person it's worth it to communicate with them to up the stars or remove it entirely.
- If pleading your case doesn't work and it's a real and verified review you should reply publicly as the business owner. You won't want to just ignore it, especially if it contains damaging words that might sway others.
- If it seems completely suspicious and rogue you can flag it/report it to the platform and cross your fingers. Although it's rare, the gods of fake reviews do remove garbage reviews from time to time.
- The thing you'll want to strive for is to get so many GOOD reviews that the 1 star review looks obvious as a fake, a competitor or just a total moron having a bad day.
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Digital Marketing Consultant
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