Build a Web Presence
Digital marketing is no longer a website, Facebook page or Google ads. Digital marketing is maximizing the collection of online properties a business or individual has in their possession and continually molding them as times and needs change.
I continually learn, adapt and implements. It’s my everything. I also use the power of “being offline” to detach, recharge and reinvigorate creativity.
I look to attract business owners and individuals that understand the power of digital marketing and have had enough of amateur digital help. I seek those interested in aligning with a partner that possesses the fluid skills needed stay relevant in the modern and future digital space.
Let’s connect, analyze your web presence and see how I can fine-tune and amplify your online world.
About Michael Baker
Dedicated Digital Marketing Professional with 20 years of active web presence creation and consulting: specialties in Wordpress, digital marketing and advertising, digital sales, digital design, creative direction, social media and project management. Additional skills include copywriting, motion graphics and video.
I began my career online in 1997 because I wanted to syndicate my hand-drawn cartoons. This turned into Internet classic Cloud10.org. It went from still cartoons to Flash to video. We started a show, we were nuts. It was fun! This was followed by Bakermedia where the community forum aspect ballooned to over 100,000 users but was flawed in that I had no idea how to manage the volume of people that joined. I closed the forum in 2009 to focus on WordPress website development, social media, video production, live broadcasting/podcasting and learning the ins-and-outs of digital marketing.
During this time I went on to work with 100’s of local businesses, notable names in entertainment, agencies and brands. Now, Michael Baker Digital (formerly Bakermedia) is a unique shop that caters to small businesses, individuals and agencies. My hobbies are building and fostering fun, educational and engaging online communities, motion graphics, social media and staying educated and on the edge of creative technology. I still doodle and draw cartoons. I laugh hard, often at videos and posts across social media. I run, lift, hike and when it is too cold I jump around my basement doing Beachbody on-demand. I’m big on clean eating and love to sip Scotch. I’m also a 200hr registered Yoga teacher. I love being a very hands on Dad and introducing my kids to S.T.E.A.M., physical fitness & nutrition, all things LEGO, Minecraft, Marvel, Disney, Nintendo, Spielberg and a good sense of humor.
Social Media Video
The full listing of my expertise:
DIGITAL CREATIVE DIRECTION
Web Presence Creation
Content Management System
Proprietary fully custom website design
Custom Responsive (All device friendly) Wordpress
X Theme Cornerstone Visual page builders
Yoast / All in One SEO
Find & replace
Hacked sites next steps
Managed Wordpress Hosting
Basic Self-serve Hosting
Best practices & considerations
When it lapses / expires
Themes & plugins
Hacked old code
SEO (SEARCH ENGINE OPTIMIZATION)
Basics titles & descriptions
White hat techniques
Impact of Black hat techniques
The evolving Google algorithm
Google My Business
Facebook Personal and Business Profiles
Instagram Personal and Business Profiles
Best practices for posting
Upload customer list CSV
Remarketing video views, page engagement
Custom landing pages
Search (SERP) Results
Local pack results
Credit Card Gateway / Payment processor
SSL Secure Socket
VIDEO / WEB SHOW
Motion Graphics custom using After Effects
Video hosting and platforms
Video on Demand
Self-hosted credit card gateway
Video dimensions, sizes, time lengths, file size restrictions, content restrictions formats per platform
PODCASTING / WEB SHOW
Recorded, edited audio
Self-hosted credit card gateway