Business owners, adults: Stop wasting your time marketing on TikTok, Snapchat, Twitter and Instagram.
They all share one thing in common: They are based on phony screen names and inauthentic personas. Total waste of time. Get rid of them.
Twitter is the worst of the bunch. It's the sewer of the Internet. Snapchat, TikTok are for 12-16 year olds.
If you're a business owning adult and want to market your business properly then stick with the big ones: Google, Youtube, Facebook and Linkedin. Instagram is ok if you have a product or service that can be captured in photos. It's also a good secondary marketing tool for running Facebook ads. (Or if you want to be an ass model) Other than that, also a waste of time for most adults.
To summarize: Focus on creating useful, authentic content and not waste a minute creating silly 12 second dance videos!
Need help navigating the insane social media landscape? Drop me a line: